February Market Update From Ray White Residential Sydney CBD

I am pleased to confirm that the current media optimism about a buoyant property market is also being reflected within our local Sydney CBD marketplace. Ray White Residential Sydney CBD has been trading for seven months and registered its record monthly “agreed sales” activity in February in excess of $14 million.

Much of the residual stock that had been on the market towards the end of 2012 was first to sell as purchaser perception thought this to be best most value for money. In some instances there was genuine competition with one particular apartment attracting four competing buyers.

The market certainly plays an enormous role in these figures however it still requires more than just a good market to capitalise and I can directly apportion our success down to four keys components:

• Exceptional Staff and On-going Staff Training: Our work ethic is an overriding factor to our success. Put quite simply there is a continual desire to help our vendors sell property and our prospective purchasers buy property with a “whatever” it takes attitude to get the job done. In training and development Ray White is a stand out performer. For example last week involved a 2 day Leadership Conference in Sydney with standout speakers including Ray White’s own Brian White a true legend in Real Estate, Malcolm Turnbull and Paul Roos – truly inspirational stuff.

• Ray White Branding and Platforms: Huge resources and economies of scale have allowed Ray White to develop the most efficient database management systems. It reduces some workloads so we can spend more time on productive tasks at hand that make the difference to our clients.

• Office Marketing: One particular goal was to produce the best marketing brochures in our marketplace to reflect the quality products we sell and all feedback has been extremely positive.

• Charity Cancer Council of Australia: We are pleased to be able to contribute to this most worthy cause that touches so many lives and we donate money from each and every sale we transact.

We plan to build on this success as demonstrated by our full page advert in the much improved and newly formatted SMH Domain. Over the past decade there’s no escaping a move away from traditional print media to online. However the new distribution including a copy within the Friday edition of the Financial Review will be of particular benefit to our core market. Plus due to our location and the demographic of its readers it still attracts some of most quality buyers for our properties.

If you wish to receive a free no obligation market appraisal please feel free to contact me anytime on Direct Line: (02) 9249 3738 or Mobile: 0400 203 630 or email me: michael.lowdon@raywhite.com